The Guys Putting Jet Packs on Commercial Real Estate Brokers

Attendees at Bisnow's second Escape retreat Photograph by Max Levine

Even in New York, where famous office towers dot the skyline and developers are fixtures in the society pages, commercial real estate makes for dry copy. What can a trade publication do to make the industry more fun, not to mention stand out from competitors? Two words: jet packs.

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