Skip to content
Subscriber Only

The Guys Putting Jet Packs on Commercial Real Estate Brokers

Attendees at Bisnow's second Escape retreat
Attendees at Bisnow's second Escape retreatPhotograph by Max Levine

Even in New York, where famous office towers dot the skyline and developers are fixtures in the society pages, commercial real estate makes for dry copy. What can a trade publication do to make the industry more fun, not to mention stand out from competitors? Two words: jet packs.

Mark Bisnow, a former aide to Hubert Humphrey, launched Bisnow Media in 2005 to remake commercial real estate coverage for the Internet age. That meant creating an online newsletter with a colloquial style and covering the personal lives of industry executives.