A Yelp for Business Software Reviews

Photograph by Eduardo Fuentes Guevara/Getty Images

Technology companies that see Main Street as big business often start their pitch along these lines: “The average small business owner doesn’t have time to deal with problem X. Here’s how we can help solve it.” By all accounts, small business owners are starved for time—which makes you wonder when they’re supposed to sort through all those marketing dashboards, e-commerce platforms, accounting software, and other tech products purported to save them time or make them money.

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