Why the NCAA Cut Ties with EA Sports

A screen shot from the 2014 NCAA Football demo trailer Courtesy EA Sports via Youtube

The NCAA announced on July 17 that it will not renew its long-running licensing contract with video game maker Electronic Arts. The decision arrived as the organization faces a raft of lawsuits, including one brought by former University of California at Los Angeles player Ed O’Bannon, who’s accusing the NCAA and two co-defendants, Collegiate Licensing Co. (CLC) and Electronic Arts, of profiting from his likeness. (The case awaits class action status before trial.) “We are confident in our legal position regarding the use of our trademarks in video games,” the NCAA said in a statement. “But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.” So EA Sports NCAA Football 14, the current iteration of the partnership, will be the last game to bear the NCAA’s name and logo.

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