The Ex-U.S. Ambassador Selling NFL Gear in China

Photograph by China Newsphoto/Landov

The allure of selling to roughly one-fifth of the world’s population has prompted plenty of American entrepreneurs to try their luck in China. Among them is Frank Lavin, an ex-U.S. ambassador and former Commerce Department official whose business guide on conquering overseas markets earned a positive review from his friend Karl Rove. Lavin’s business, Export Now, cuts through language barriers and red tape to help fellow Americans (and anyone else willing to pay him) to sell consumer goods to Chinese shoppers.

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