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Yahoo Inches Forward After Year One of Marissa Mayer

Yahoo CEO Marissa Mayer at the announcement of the company's acquisition of Tumblr on May 20 in New York
Yahoo CEO Marissa Mayer at the announcement of the company's acquisition of Tumblr on May 20 in New YorkPhotograph by Emmanuel Dunand/AFP via Getty Images

There’s even more interest than usual in the perennially embattled Yahoo!’s second-quarter earnings, released just a half-day ahead of the one-year mark since former Google executive Marissa Mayer took over as chief executive officer of the pioneering Web portal.

Mayer, as Yahoo’s fifth boss in four years, has proven herself a steady steward so far. Shares are up more than 70 percent during her tenure, buoyed for the most part by an ongoing stock buyback and by the rising value of the company’s 23 percent stake in Chinese powerhouse Alibaba Group, which could stage an IPO this year. Still, as Bloomberg News notes in its one-year-later assessment, advertisers remain unsold on the Yahoo turnaround and analysts are nervous about Mayer’s acquisition spree of 17 startups, including the pricey $1.1 billion purchase of blog network Tumblr.