Beyond Tesla: Rival Electric Car Makers Shred Sticker Prices

Ford is trimming $4,000 off the price of its 2014 Focus Electric Courtesy Ford Motor Company

Much like consumer electronics, the price of an electric car seems to drop each year. This is not, however, the story of a new product enthralling buyers and moving into the mass market. No, this is a cautionary tale. Just because you build it doesn’t mean they will come—especially if they’re worried about getting stranded on the roadside with a dead battery.

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