Beyond Tesla: Rival Electric Car Makers Shred Sticker PricesBy
Much like consumer electronics, the price of an electric car seems to drop each year. This is not, however, the story of a new product enthralling buyers and moving into the mass market. No, this is a cautionary tale. Just because you build it doesn’t mean they will come—especially if they’re worried about getting stranded on the roadside with a dead battery.
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