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Why Costco Rules in Hearing Aids ... and Gummy Bears

A shopper browses in the aisles of a Costco Wholesale warehouse in Brooklyn
A shopper browses in the aisles of a Costco Wholesale warehouse in BrooklynPhotograph by Victor J. Blue/Bloomberg

Costco Wholesale highlighted a number of hot products in its monthly sales call this morning. Its frozen food, beauty products, and gasoline are going gangbusters, according to executives. So are its hearing aids.

Those on the line may have been checking their ears. Surely they meant Hot Pockets or hand warmers.