Italy May Advertising Spending: Summary

Following is a summary of the May advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                               Jan.-May       Jan.-May   YtD Change  YtD Change
                                   2013           2012        Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 2,832          3,419         -587      -17.2%
-------------------------------------------------------------------------------
  Television                      1,618          1,931         -313      -16.2%
  Press                             626            821         -194      -23.7%
    Daily                           387            504         -117      -23.3%
    Periodicals                     239            316          -77      -24.4%
  Internet                          212            213           -1       -0.3%
  Other                             182            232          -50      -21.5%
  Radio                             147            172          -25      -14.6%
  Outdoor advertising                37             39           -2       -5.6%
  Cinema                             10             12           -2      -15.5%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

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