Here’s the recipe for making a summer blockbuster: Buy a proven franchise, lock down one of the most coveted release dates of the year, and spare no expense to get an A-list actor, producer, and director. Unfortunately for studio executives, that’s also the recipe for a flop, as the team behind Walt Disney’s The Lone Ranger is realizing all too clearly this morning.
The highly anticipated film didn’t even take in $30 million in theaters this weekend, which is pretty low considering the spectacle’s $225 million budget—a sum no doubt inflated by Johnny Depp, star producer Jerry Bruckheimer, and award-winning director Gore Verbinski. It’s as if the Miami Heat spent lavishly on its three marquee athletes and failed to make the playoffs. Based on an 80-year-old radio series, the film failed to draw young viewers, didn’t impress critics, and may have a tough slog at theaters outside the U.S., given its Wild West setting.
