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Vuitton Tones Down Bling in Russia as Wealthy Go Discreet

When the Soviet Union collapsed 22 years ago, Russian women quickly cast off dowdy proletarian garb in favor of glitz such as ultra-tight sequined dresses and towering heels. Mira Duma is having none of it.

“Stuff with big and bright logos would be the last thing I buy and wear,” said Duma, a 28-year-old style maven and former editor of the local edition of Harper’s Bazaar magazine. “Today, it’s absolutely vulgar in fashion to scream.”