Apple has never been a company of modest ambitions. The iPod revolutionized the music industry, the iPhone essentially gave birth to the app economy, and the iPad gave legitimacy to the idea of the tablet computer. Don’t expect such big things from Apple TV.
The company’s Internet-connected gadget for televisions has many of the attributes of other successful products out of Cupertino, Calif.: simplicity, attractiveness, a very limited color palette (one, in this case). But it has been six years since the first Apple TVs were shipped, with barely a dent in television’s universe to show for it.