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Nordstrom's Shelves, Now Stocked by Pinterest

The women's department at a Nordstrom store in Christiana, Del.
The women's department at a Nordstrom store in Christiana, Del.Photograph by William Thomas Cain/Bloomberg

Plenty of companies have turned Pinterest into a de facto catalogue as a way to drive online sales. Nordstrom is going in the other direction: stretching the image-based social network into its brick-and-mortar stores.

In March, the department store chain started marking its “most-pinned” products from Pinterest with little “P” logos at two stores near its Seattle headquarters. Now Nordstrom has expanded the initiative to 13 of its 248 locations in a trial that will end just before the company’s big anniversary sale later this month. The Pinterest push marks the latest play by the 112-year-old brand to leverage tech startups for in-store sales.