The $51 Billion Wedding Industry Toasts a Post-DOMA Bump

Here come the brides and grooms. Companies are hoping to profit from same-sex marriage
Photograph by Glenna Gordon for Bloomberg.com

On June 24, two days before the Supreme Court’s decision to strike down the Defense of Marriage Act, theknot.com, America’s most-trafficked wedding website, released a glossy, digital gay weddings magazine. It features inspiration pictures (check out Antonio and Jason’s “regal and lush” wedding at the Plaza), an etiquette guide, and Modern Family star Jesse Tyler Ferguson, who has his own line of gay-marriage-supporting bow ties. On the day of the ruling, Banana Republic asked same-sex and heterosexual couples to “celebrate equality and love for all” by sharing their love story on the brand’s Facebook page for an opportunity to win $500 gift cards “perfect for outfitting your upcoming nuptials.” The Marriott hotel chain is launching an LGBT marketing campaign in the DOMA ruling’s wake, and a section of its website is now devoted to same-sex weddings and civil ceremonies.

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