Judy Olian on the Selling of UCLA Anderson

UCLA Anderson School of Management campus Photograph courtesy of UCLA Anderson School of Management

Judy Olian, the dean of UCLA’s Anderson School of Management, stopped by the offices of Bloomberg Businessweek this week to chat about the school’s recent rebranding effort. With a new tag line (“Think in the next”) and new business cards (blue), the effort touches virtually every aspect of what the school is and does, from admissions to curriculum to careers. What follows are edited excerpts of the conversation.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.