Snapchat and the Need for More Self-Destructing Apps

Photograph by Nelson Ching/Bloomberg

As we and others have reported, Snapchat is now worth close to $1 billion, based on its latest round of funding, a valuation that baffles some and no doubt irritates others. After all, it’s just an app for sharing photos and videos that are programmed to disappear after a certain amount of time. Why has that proven to be so interesting, to the point that the growth of Snapchat’s user base rivals that of Instagram in its early days? Maybe we should be asking instead why more of our social content doesn’t do the same thing.

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