Apple Abroad: What if the World Doesn't Want IPhones?

An Apple store in Paris Photograph by Andrey Rudakov/Bloomberg

The same iPhones that fly off American shelves are losing ground in key markets abroad—an example, in case one was needed, that what works in the U.S. doesn’t automatically succeed overseas. This is no temporary stumble, according to new data, but an illustration that we’ve reached the end of the beginning for smartphones and a sign that Apple’s ways of appealing to customers could prove less effective in the future.

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