Machinima Wants to Build a Media Empire on Video-Game Videos

Photograph by Lise Gagne

One of the more consistently popular genres on YouTube is the video-game re-stream. Gamers record themselves at play and post the thrilling action, with or without voiceover commentary. Each month such highlight reels draw billions of views, drawing an audience that tends to be the young men who are among the hardest targets for television and print advertising. The grip these videos hold on the male mind has led to proclamations that Machinima, the most popular outlet for gaming videos, just might be the future of television. The company is now trying to fulfill that destiny by raising tens of millions of dollars to jump from mere YouTube channel to full-fledged media company.

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