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Colorado Vodka Maker Says Forget Hype, Potatoes Matter

It takes 13 pounds of fresh potatoes to make one bottle of Woody Creek vodka, says Mark Kleckner, a former Washington, D.C.-based mergers and acquisitions expert in the defense industry.

He quit his job to help found Woody Creek Distillers in Basalt, Colorado. “Most of the other American distillers making potato-based vodka use the kind you find in the bin with wrinkles and sprouts. The ones you throw away,” he said.