Can Zombies and a Small Popcorn Sell $50 Movie Tickets?

Photograph by Everett Collection

In an era when almost everybody complains about out-of-control movie ticket prices, it seems odd to introduce an option costing $50. But that’s exactly what happened last week as Paramount Pictures and Regal Cinemas unveiled a “Mega-Ticket” for the new Brad Pitt zombie flick World War Z, which opens today. To be fair, you get more than just a movie. The package includes an early screening at one of five participating theaters in L.A., Houston, San Diego, Atlanta, and Philadelphia, plus a small popcorn, a pair of World War Z collectible 3D glasses, a movie poster, and a digital download when the film becomes available on home video.

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