Skip to content
CityLab
Transportation

A New Ad Campaign Asks Parisians to Be Nice to Tourists

And illuminates some national stereotypes in the process.
relates to A New Ad Campaign Asks Parisians to Be Nice to Tourists
Zdenko Zivkovic

New Yorkers wear black, Londoners complain, but no city stereotype is as sticky as this one: Parisians are rude.

It's a pain, but does it threaten the city's standing as the world's top tourist destination? Two regional organizations seem to think so: the Ile-de-France tourism board and chamber of commerce are collaborating on a campaign to help Parisians be more polite.