Amazon May Have Your Mind, but Fab Wants Your Heart

Jason Goldberg, chief executive officer of Fab.com, speaks during an interview in New York in April 2013 Photograph by Scott Eells/Bloomberg

When someone wants to highlight the frothiness of the Internet startup world, he will generally make it to the subject of flash sites relatively quickly. E-commerce companies were chugging right along, until they weren’t. Groupon stock is down 30 percent from the peak it hit two weeks after going public, and sites such as Gilt also seem to have lost their sheen.

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