Why Yahoo! Partnered With the 49ers' New Levi's Stadium

The web portal wants 49ers fans to stay and play
The San Francisco 49ers' football stadium going up in Santa Clara, Calif. Photograph by Jeff Chiu/AP Photo

Yesterday, Yahoo! joined the parade of companies attaching themselves to the San Francisco 49ers’ new stadium in Santa Clara, Calif.—or “Levi’s Stadium,” as the local denim company would prefer it to be called. While Levi’s is paying $220 million to rivet its name to the stadium for 20 years (an unorthodox move for a clothing brand), Yahoo won’t say what it’s paying to be “the exclusive online sports content, social networking, and photo and video sharing partner” for the venue. The deal puts Yahoo’s name on the stadium’s “fantasy football lounge” and installs Flickr-branded photo-sharing booths in the concourses.

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