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Adidas Sees World Cup Boosting Soccer Sales to $2.7 Billion

Adidas AG, the world’s second-largest sporting-goods maker, said soccer sales will rise to a record 2 billion euros ($2.7 billion) next year, boosted by the World Cup in Brazil.

“We will once again underline our leading position,” Chief Executive Officer Herbert Hainer said today at a press conference about the event in Herzogenaurach, Germany.