A Trademark Law Startup Wants to Be Like Yelp

The U.S. Patent and Trademark Office in Alexandria, Va. Photograph by Christopher Powers/Bloomberg

In 2009, legal startup Trademarkia introduced a search engine for U.S. trademarks, making it cheaper and easier to register intellectual property. The next year, the company filed 4,000 trademark registrations—an amount that founder Raj Abhyanker says is twice as many as the largest trademark law firms. Rival attorneys complained about Trademarkia’s marketing techniques.

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