A New Push to Sell the World's Biggest Jet

Photograph by Nelson Ching/Bloomberg

The world’s largest passenger plane can intimidate an airline executive, with a retail price north of $400 million and as many as 700 seats across two decks—a huge capital outlay in an industry well-known for turning such investments into red ink. That’s one reason sales have been sluggish for the Airbus A380 superjumbo.

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