Engaged? Have Heartburn? Own a Boat? Your Data's Worth More

Photograph by Colin Anderson

We all know that personal data are the emerging asset class of the information age, the crude oil that powers the Internet economy. But how much is each incremental bit of information worth? It’s like measuring by the teaspoon. The Financial Times has a calculator that lets readers break down how much data brokers will pay for the details of users’ personal lives.

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