Ask a Billionaire: GoPro's Nick Woodman on the Best Way to Fire Someone

The camera company CEO on the best way to fire someone
Photograph by Mathew Scott for Bloomberg Businessweek

Nick Woodman
Chief executive officer, GoPro
Net worth: $1.73 billion

What’s the best way to fire someone?

That’s never easy. You have to be compassionate. But when you know it’s not working out, it’s best to take decisive action. The worst way to fire somebody is to let it drag on—that’s not good for the person, because they’re not succeeding in their role, and it’s not good for the organization. The leg bone’s connected to the knee bone, and if the knee is out, then the rest of the leg can’t really work very well. It’s amazing what a difference one person can make. The best way to fire someone? Quickly.

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