The winners in retail these days are the giant companies trying to be many things to many people—Amazon.com, Home Depot , and Costco, to name a few.
Just as it seems impossible to survive selling only hardware or toys—or even groceries—along comes the Container Store, which avoids the squeeze on narrow retail by focusing on a simple goal: selling stuff to hold your other stuff. It’s kind of an anachronistic, laughable concept. It’s also not a bad business model in the explosion of consumption that characterizes the 21st century.
