Twitter's Latest Ad Deal May Be a Big OneBy
Today Twitter announced a new partnership with WPP, the world’s largest advertising company. WPP is looking to improve its data management and thus its campaigns; Twitter is looking for new revenue sources as it moves toward a possible initial public offering. The companies say the deal will integrate Twitter data into a number of WPP’s units, including GroupM, Kantar, and digital agencies such as Wunderman.
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