The 'Fast & Furious' Franchise's Diverse Strategy for Box-Office Success

How does a dumb car race franchise engineer massive profits? Inclusively
Photograph by Everett Collection

Thanks to the huge, $117 million opening for Fast & Furious 6, Memorial Day weekend set a new box-office record. The three days saw a combined $323 million in ticket sales for the top 10 films, including another big sequel, The Hangover Part III, which underperformed with $51 million.

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