The Moto X Factor: To Catch Apple, Google Needs to Redefine Smartphones

Dennis Woodside, chief executive officer of Motorola Mobility. Photograph by Spencer Platt/Getty Images

Google recently announced plans to unveil a new Motorola smartphone called Moto X by October, in an effort to take market share from Apple’s iPhone. But Google’s Motorola unit has a long way to go to catch Apple. Motorola currently has less than 5 percent of the smartphone market, while Apple is way ahead with 19.1 percent, according to IDC. So how does Moto X grow in this brutally competitive marketplace? By following Samsung’s playbook, that’s how.

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