The Moto X Factor: To Catch Apple, Google Needs to Redefine SmartphonesBill Carmody
Google recently announced plans to unveil a new Motorola smartphone called Moto X by October, in an effort to take market share from Apple’s iPhone. But Google’s Motorola unit has a long way to go to catch Apple. Motorola currently has less than 5 percent of the smartphone market, while Apple is way ahead with 19.1 percent, according to IDC. So how does Moto X grow in this brutally competitive marketplace? By following Samsung’s playbook, that’s how.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.