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Sell More Shoppers on Buying 'Made in USA' Clothing

Sell More Shoppers on Buying 'Made in USA' Clothing
Photograph by David Paul Morris/Bloomberg

Question: How can I successfully promote my made-in-the-USA children’s clothing line both domestically and overseas?

Answer: There is plenty of evidence that marketing your company under the Brand U.S.A. banner can boost sales, both domestically and overseas. And with a string of tragedies involving overseas garment workers in the news recently, more customers may be checking labels to see where their kids’ clothing is made.