Is That a Tablet in Your Pocket? The NFL Wants to Know

The NFL's new deal with Verizon draws a bright line between phones and tablets
A volunteer posts updates on social media for fans from Monument Circle during NFL football's Super Bowl XLVI events in Indianapolis Photograph by Darron Cummings/AP Photo

Yesterday the NFL announced that it has extended its deal with Verizon Wireless for the right to carry games and highlights over mobile phones. Verizon, according to Sports Business Daily, will pay the NFL $1 billion over four years. And for the first time, the carrier will offer live access to CBS and Fox Sunday afternoon games. The agreement raises the ceiling for mobile video rights, reaffirms the supremacy of the NFL in U.S. sports, and, as SBD notes, “obliterate[s] the distinction between sponsor and media-rights deals.” It also seeks to draw a bright line between mobile phones and tablets.

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