Is That a Tablet in Your Pocket? The NFL Wants to Know
Yesterday the NFL announced that it has extended its deal with Verizon Wireless for the right to carry games and highlights over mobile phones. Verizon, according to Sports Business Daily, will pay the NFL $1 billion over four years. And for the first time, the carrier will offer live access to CBS and Fox Sunday afternoon games. The agreement raises the ceiling for mobile video rights, reaffirms the supremacy of the NFL in U.S. sports, and, as SBD notes, “obliterate[s] the distinction between sponsor and media-rights deals.” It also seeks to draw a bright line between mobile phones and tablets.
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