Lincoln, Not Cadillac, Is Detroit's Surprise Luxury HitBy
“Cadillac is back,” crowed Bob Ferguson, the executive in charge of GM’s luxury marque, in announcing yesterday that sales were up 40 percent over last May. Cadillac’s year-to-date sales are up an impressive 38 percent, the biggest increase since 1976. Much of this is driven by Cadillac’s new entry-level ATS, which won Car of the Year at the 2013 Detroit auto show; 70 percent of those buying the ATS are first-time Cadillac customers. All of this has been greeted in Detroit as welcome news that one American carmaker, at least, has rediscovered how, after decades of missteps, to make a luxury car that gets American hearts racing.
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