How to Make Everest Fun and Profitable

It's time to eliminate the long lines into the Death Zone and build the spa and eco-resort the world's highest peak deserves
The peaks of Mount Everest, right, and Mount Ama Dablam Photograph by Gemunu Amarasinghe/AP Photo

The professional guides who take clients up Mount Everest can be a little pushmi-pullyu about the pricey service they offer. At first they’re all “You can do this!” and “Adventure of a lifetime!” and “Send us your $80,000!” But on the mountain they’re all “You could die up here!” and “If you get a headache, we’ll stop your climb!” Do you want people to make it or not? Pick one.

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