A Short History of Zynga's Rapid DeclineBy and
Zynga is cutting nearly one-fifth of its staff and closing some offices as the game maker continues to be whacked by the changing whims of its users. Having built itself on the back of Facebook, Zynga has struggled over the migration to mobile. “While our FarmVille Franchise continues to perform well, other games are underperforming,” the San Francisco company said in a June 3 release. Company shares fell 11.5 percent, and are down 50 percent over the past year.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.