Funny Ads Make Brands Stronger. No JokeSteve McKee
Evian’s new “Baby & Me” YouTube video is a sequel of sorts to “Roller Babies,” the mineral water brand’s 2009 video that became an online sensation with more than 68 million views. Released last month, “Baby & Me,” already has more than 51 million views because it’s so enjoyable. Evian doesn’t have to pay a dime to distribute its fun (and funny) content: Fans of the videos are happy to do all the work.
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