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A Dental Care Startup Sees Profit in Obamacare's Gaps

A Dental Care Startup Sees Profit in Obamacare's Gaps
Photograph by Getty Images

The Affordable Care Act is expected to bring millions of Americans into the health-care system, increasing market opportunity for industry incumbents and startups alike. Less heralded is the business potential from individuals who slip through Obamacare’s gaps.

A startup called Brighter, which helps people without dental insurance get better prices from dentists, sees itself in the latter category. Noting that Obamacare isn’t likely to improve access for the more than 135 million Americans who lack dental coverage (PDF), it aims to do what traditional insurers do: use economies of scale to negotiate better prices for them.