Ferrari Cuts Sports Car Production to Enhance Exclusivity

The sports car maker cuts production to enhance exclusivity
Photograph by Fabrice Coffrini/AFP via Getty Images

The adage “Less is more” isn’t something you’d expect to hear from a horsepower-driven carmaker such as Ferrari, but that’s exactly the strategy the exotic Italian sports car brand is pursuing. While mass-market auto manufacturers fight for market share and upscale leaders BMW, Audi, and Mercedes-Benz aggressively vie to be No. 1 in luxury car sales, Ferrari Chairman Luca Cordero di Montezemolo is hitting the brakes. The luxury unit of Fiat, which makes the $1.3 million LaFerrari hybrid supercar, plans to cut deliveries by 400 vehicles this year, to about 6,900.

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