In China, Big Data Is Becoming Big Business

Shopping drives Beijing's Sanlitun area Photograph by Tomohiro Ohsumi/Bloomberg

With 1.3 billion people, a quickly expanding urban economy, and rising rates of Internet and smartphone penetration, China generates an immense amount of data annually. If streams of that data can be appropriately sifted, analyzed, and stored, companies seeking to understand China’s often-fickle consumers could have access to valuable real-time insights—and perhaps early warning to the next big consumer trends.

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