Tiffany, Brooks Brothers, and the Mad 'Gatsby' Marketing Blitz

Leonardo DiCaprio dances with Carey Mulligan in "The Great Gatsby" Photograph by Warner Bros. Pictures/Everett Collection

The latest screen adaptation of The Great Gatsby failed to impress critics. It found a more appreciative audience with jewelry shoppers: Tiffany & Co., which accessorized the movie’s stars, cited its Gatsby tie-in as one of the factors driving a better-than-expected recent quarter.

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