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SAP Said to End Talks to Buy Jive Software in Recent Weeks

SAP AG, the world’s largest maker of business-management software, held discussions within recent weeks to acquire Jive Software Inc., which has a market value of more than $1 billion, people familiar with the matter said.

SAP quit talks with Jive, which makes social-networking applications for businesses, after a thorough review of the company, said the people, who asked not to be named because the matter is private. SAP, based in Walldorf, Germany, decided Jive’s products overlapped too much with its own and wouldn’t add enough market share, one of the people said. SAP is a customer of Jive, according to Jive’s website.