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P&G Looks for Steve Jobs-Like Sequel by Recalling Ex-CEO

Procter & Gamble Co.’s move this week to hire back A.G. Lafley as its chief executive officer recalls the successful returns of former leaders from Steve Jobs to Starbucks Corp.’s Howard Schultz.

Yet for every Apple or Starbucks, there’s a Dell Inc. or Yahoo Inc., where comebacks couldn’t reverse sagging fortunes.