Eight Questions for Virgin Atlantic’s New CEO

Photograph by Scott Eells/Bloomberg

Craig Kreeger, the man now running Sir Richard Branson’s original airline, Virgin Atlantic Airways, is an Arkansas native who spent 27 years at AMR’s American Airlines, including a seven-year stint in London overseeing European and Asian operations. In the three months since starting his new job, Kreeger has encountered questions about what he might change at the notoriously frills-filled Virgin.

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