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Spirit Airlines Doesn't Care If You Hate It

A ground crew member loads baggage onto a Spirit Airlines plane at the San Diego International Airport
A ground crew member loads baggage onto a Spirit Airlines plane at the San Diego International AirportPhotograph by Sam Hodgson/Bloomberg

In a compilation of some 16,000 customer ratings, Consumer Reports puts Spirit Airlines at the bottom of the pile when it comes to flying in America. Yet you won’t find a single person crying in the coffee over that ranking today at Spirit’s headquarters in suburban Miami.

“It’s like rating the top restaurants and putting Del Frisco’s and McDonald’s on the same survey,” says Spirit spokeswoman Misty Pinson. “That report did not ask the one big question of who offers the best prices. And hands down, the No. 1 thing we’re told by our customers is that the price matters.”