As the dust begins to settle from one of the most significant acquisitions in Web-land since the Facebook/Instagram deal, the warm glow of euphoria created by Yahoo!’s $1.1-billion takeover of Tumblr has given way to the harsh reality of blending—or, more important, not blending—two vastly different companies and cultures. In a statement about the deal, Yahoo Chief Executive Officer Marissa Mayer promised not to “screw it up,” a comment undoubtedly aimed at the sensitive community of Tumblr fanatics.
Is it even possible for Yahoo to keep this promise?
