Samsung-LG Misstep on TV Screens Creates Opening for Sony

Samsung Electronics Co. and LG Electronics Inc. are reworking their strategies for high-end TVs after spending billions of dollars on a new display technology that’s behind schedule and costs almost $10,000 a set.

The misstep by the Koreans has created an opening for Sony Corp., Sharp Corp. and Chinese maker Skyworth Digital Holdings Ltd. Those companies are introducing TVs using conventional liquid-crystal displays that offer resolutions rivaling the new technology for about half the price.