Gluten-Free Shoppers Like Snacks Too

May is Celiac Awareness Month, but most people who buy gluten-free products, like this bread, do not have the disease. Photograph by Ann Johansson/The New York Times via Redux

In case you haven’t heard, May is Celiac Awareness Month. That’s one reason shoppers may be seeing more gluten-free foods at their local grocer. The other reason: Everyone else is buying them too. Odd as it may seem to the gluten lovers among us, most of the people buying gluten-free cookies and crackers do so simply as a preference.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.