Five Business Lessons From 'Inferno' Author Dan Brown

Author Dan Brown poses for a portrait in New York on May 13 Photograph by Seth WenigAP Photo

The fourth book in Dan Brown’s staggeringly popular Robert Langdon thriller series, Inferno, was released yesterday—at long last. All told, Brown’s works have sold 200 million copies globally—and Inferno’s already hit bestseller on several lists, with pre-orders 24 percent higher than for his last mega-hit, 2009′s The Lost Symbol.

Courtesy Doubleday via Bloomberg

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