To Pitch Oreos to New Yorkers, Mondelēz Sends 500 A Capella Singers

Photograph by Venessa Wong/Bloomberg Businessweek

It’s hard to get people’s attention in New York City. Mondelēz’s Oreo brand hopes a giant, feel-good a cappella choir will at least get hardened commuters in the mood for a cookie. Today, 500 a cappella singers from around the country and singer Adam Young of Owl City raided the mean streets of Manhattan with free treats and harmony, culminating in a singalong in Union Square at noon.

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